YUNA MAPROJECTSEXPERIMENTSABOUT

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Hello Morning

Branding, Transformation design, User research

Processes:
Design Research, User interview, Research Synthesis,
User testing, Design making

Contents:
User's Instruction, User's Journal, Pilot Card, Wild Card

Dimensions:
Box size: 4’’ x 2.3’’ x 6’’
Card size: 3.15 x 5.5’’

HELLO MORNING is an immersive identity-exploration card game that invites players to step away from their everyday identity and try on new characters—whether self-created or inspired by the game. Through the symbolic system name MORNING, each player begins with a shared blank slate, sparking personal reinvention and collective storytelling.

Designed for both solo reflection and group play, the game includes Pilot and Wild Cards alongside a reflection journal, fostering deep, playful exploration of identity in a world where becoming someone new is not only possible, but celebrated.

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